Description

USC Village is a mixed-use residential/retail complex at the University of Southern California, with an underground on-site garage for retail customers. Formerly employing a pull-ticket access control/validation system, the site has experienced a lot of growing pains since opening in 2017. In December 2023, they decided to convert to an LPR access control system. The transformation has been incredible - LPR has simplified the entire operation, plugged significant revenue leaks, dramatically enhanced the customer experience, and substantially decreased expenses YOY. USC Village is a case study on how finding the right partners and embracing technology can turn the parking operations at a retail property around 180 degrees in a short timeframe, driving revenue and customer satisfaction scores through the roof.

Learning Objectives:

• Learn from USC's growing pains in a retail garage environment
• Discover the positive impacts LPR can make for your organization
• Recognize the benefits of internal champions and engaged partners for your projects

David Donovan has worked for USC for over thirty-two years, in gradually increasing roles of responsibility across two campuses, and has been with USC Transportation since 2012. As the Associate Director, Health Sciences Campus (HSC), David oversees all USC Transportation operations at HSC, including permit sales, daily sales, special events and capital construction projects, including a $20M, 1,650-space surface parking lot on Valley Blvd. completed in 2021. David also oversees the Rideshare and Permit Sales divisions for both campuses, as well as customer service and external communications functions